Monday, August 18, 2008

The Caterpillar Ad

When I saw this Ad in the Business World, I was thinking why Caterpillar is promoting their fuel efficient genset using the image of a smiling man! May be they are focusing more on reliability than efficiency. That's why they used this confident looking man, with a lot of promise of deliverance!

Ad Ref. Business World,4th August,2008 page-33




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